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Posicionamiento : la batalla por su mente / Al Ries, Jack Trout ; tr. Karla Ivonne Sáinz de la Peña Alcocer. by
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, c2002
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5827.2 R5.7.

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Posicionamiento : el concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia by
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: México : McGraw-Hill, 1992
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HF5827.2 R577 1992.

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