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Casos de comportamiento del consumidor : reflexiones para la dirección de marketing / Salvador Ruiz de Maya, Ildefonso Grande Esteban. by Series: Libros profesionales de empresa
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid : ESIC, 2013
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.32 R8.2, ...

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Marketing de los servicios / Ildefonso Grande Esteban. by Series: Libros profesionales de empresa
Edition: 4a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: Madrid : ESIC, 2005
Availability: Items available for loan: Bib. Gregorio Torres Quintero (3)Collection, call number: Colección General HD9980.5 G7.5 2005, ...

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