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Construir marcas poderosas / David A. Aaker ; pról. y tr. Roberto M. Alvarez del Blanco. by
Material type: Text Text; Literary form: Not fiction
Publication details: Barcelona, Esp. : Gestión 2000, 1996
Availability: Items available for loan: Bib. Gregorio Torres Quintero (1)Collection, call number: Colección General HD69 B7 A2.3.

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Investigación de mercados / David A. Aaker, George S. Day ; tr. Jaime Gómez Mont. by
Edition: 2a ed.
Material type: Text Text; Literary form: Not fiction
Publication details: México : McGraw-Hill, c1989
Availability: Items available for loan: Bib. Gregorio Torres Quintero (2)Collection, call number: Colección General HF5415.2 A2.48 1989, ...

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